The ingenious marketing campaign that no one knew was a campaign.
Did you know why Starbucks spelt your name wrong?
It’s a stroke of genius. Just think about it. How did it [Starbucks misspelling names] suddenly blow up and became a meme and how did it coincide really well with their aggressive expansion?
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I think the baristas spelt your name wrong on purpose. Why?
Think about it. Would you share a cup of coffee with your name spelt right? Probably not. But most people would find a misspelling funny and share-worthy.
Give people their cup of coffee with their name misspelt and boom you have a free promotion on their Instagram story. And soon people are heading to Starbucks to check what happens with their name.
🤯
And all of sudden now it’s a thing - if you get a Starbucks coffee you must post a story with it.
🤯
Do you think it’s a genius strategy or just sheer coincidence?
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