There are so many platforms you can advertise on but you can’t do all of them due to budget constraints?
Several people I speak to have this confusion. So I decided to break it down for you. 💪🏼
▪️ Do you have an e-commerce platform? 🛒
▪️ Do you want to raise brand awareness? 🗣
▫️ Go for Facebook Ads. (Use Google Display as well if budget allows)
▪️ Do you have a service business and want leads? 📞
▫️ Use Google Search. (Facebook Lead Ads is a cheaper option too but Google is more high intent)
▪️ Want to increase your product sales on Amazon? 📈
▫️ Use #Amazon Ads.
▪️ Want to do Brand Awareness on a huge scale? 🗣🗣🗣
▫️ Try #YouTube Ads.
▪️ Want to target very specific audiences (like followers of a certain Brand/Celebrity, people talking about certain topics)? 🎯
▫️ #Twitter Ads is your best friend. Such targeting options are no longer available in FB.
▪️ Have a B2B Want to target people working at a certain organisation or holding certain positions? 🗂
▫️ No other place to go than #LinkedIn Ads.
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